Jeev George
Creative Director
Jeev George is the Creative Director of That Studio Dubai and the founder of 3rd Kulture Perspective (3KP), a Dubai-based visual production company.
Jeev is the eye behind every music video and visual project that comes out of That Studio Dubai. Whether it is a narrative-driven music video, a live performance capture, or a full visual campaign for an artist release, he brings a distinct and deliberate visual language that elevates music into something you can see as clearly as you can hear it. His work is rooted in storytelling—the kind that makes an artist’s visual identity feel as carefully crafted as their sound.
With experience spanning music videos, concert and tour coverage, artist portraiture, and creative campaigns across the UAE, Jeev understands the full arc of how an artist is seen—from the first frame of a video to the way a release lands with an audience.
What sets Jeev apart is that he does not just observe music from behind a lens—he lives it. As a DJ and music producer in his own right, he brings an insider’s understanding of what artists are trying to express, which means the visuals he creates do not just accompany the music; they speak the same language.
At That Studio Dubai, Jeev is the bridge between the music and the world that receives it, making sure every release looks as good as it sounds.
